What is Responsive Web Design?

Responsive web design (RWD) creates a system for a single site to react to the size of a user’s device—with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size.

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Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser.

Benefits of Mobile Responsive Design

The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent.

Website responsiveness is also a great way to refine the content on your site, making sure that those using a mobile device are only seeing the most essential information.

 

With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without.

Why Responsive Design is Important for Business

  • Increase reach to customers and clients on smaller devices (tablets & smartphones)
  • A consistent experience that can increase lead generation, sales and conversions
  • Analytics, tracking, and reporting can all be in one place
  • Time and cost on-site content management is decreased
  • Stay ahead of the competition (even 44% of Fortune 500 companies are not mobile-ready at this time!)

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