Today, online marketing is playing a very important role, and Facebook Marketing has completely revolutionized the way small businesses can advertise their goods and services. This game-changing social platform enables you to reach thousands potentially even millions of people, for a price that suits your budget and needs. Creating a Facebook marketing campaign can be difficult for small business owners. Luckily, it’s nowhere near as difficult as it might initially seem.
Target The Right Audience
One of the most important things on the campaign is you must know to target your right audience and the first thing you should do when creating a campaign is getting a good understanding of who you are advertising to. Facebook is one of the important social platforms and it allows you to send out your ads to people based on a several different demographic variables, including their age, location, interests and more. If you wish to get success in the long term then your ‘’ad’’ must focus on a highly targeted audience.
Know Your Competitors
Seeing what your competitors are doing and what they’re not doing is a great way to help you determine the right path for your campaign. One of the most important things is ‘’competitor analysis’’ you must do it on regular basis to see how you’re stacking up, and what you might need to do differently to get in front.
Always Use A Call-To-Action
Call-To-Actions is the base of successful content because it gives your audience clear directions on what to do and where to go next and also your CTA should be short, powerful and to the point, and must be easy for people to follow and find amongst your ad. Remember, your audience wants to get as much information as possible in a short amount of time.
Optimize Your Facebook Page
Mostly customers use Google to search local businesses, but nowadays more and more customers are turning to Facebook to research brands and find local businesses. If they’re already in the app on their phone they’ll frequently check into a business to look at reviews and recommendations, lookup address information, find a phone number, etc.
Once on your page, they can click through to your website or click to call the number you’ve listed. Tip: Use a trackable number, like Google Voice, instead of your primary phone number. This way you can track the number of calls that come from your Facebook page.